Large NYC Event Venue Client: Google Ads Case Study
Blast Marketing Agency »About the Project
Blast Marketing Agency was hired by an iconic NYC event venue to overhaul a fragmented Google Ads account that was underperforming in one of the world’s most competitive real estate and event markets. By restructuring the account into a “service-first” architecture, we aimed to elevate the brand’s digital presence and establish a scalable engine for consistent lead generation.
Our team implemented a sophisticated multi-channel strategy, balancing the power of Standard Search with the broad reach of Performance Max/PMax.
This case study details how data-driven optimization led to an 80.45% increase in total conversions while slashing the average cost-per-conversion by 38.18%.
About the Business
Business Name: An iconic, large event venue in NYC
Industry: Event Venues and Production Services
Location/Service Area: New York City (Manhattan), New York
Target Audience Profile: Corporate event planners, gala organizers, fashion production teams, and industry professionals in NYC and surrounding New Jersey/New York counties.
Primary Campaign Goal: Maximize qualified lead generation (conversions) while aggressively reducing the Cost Per Acquisition (CPA) across high-intent search categories.
Problem Statement
Our client, despite being a premier and historic NYC destination, faced several digital hurdles. Their previous PPC efforts failed to accurately reflect the premium quality of their diverse spaces (ranging from TV studios to grand ballrooms) resulting in inconsistent lead flow.
The Challenge
Generic Targeting: Traffic was broad, leading to high bounce rates from users who weren’t looking for high-capacity venue services.
Poor Visibility: The brand was losing market share in high-intent “near me” and industry-specific searches to local competitors.
Data Blindness: A lack of clear conversion hierarchy meant the client couldn’t distinguish between a casual site visitor and a high-value booking inquiry.
PPC Inefficiencies Before Strategy
Before Blast Marketing Agency stepped in, our client suffered from structural decay. Campaigns were not optimized for “service-first” browsing, forcing potential clients to hunt for specific venue types like “Fashion Show Venues” or “TV Studios”.
Conversion Inefficiencies:
CTA Friction: Call-to-Actions were not consistently visible where intent was highest, particularly on mobile devices where “on-the-go” planners often search.
High Acquisition Costs: The average cost per conversion was significantly inflated (reaching as high as $465.26 for specific industry campaigns) due to a lack of trust-building ad elements and poor keyword-to-landing-page alignment.
Missed Local Intent: Inefficient use of Map Ads and Location Extensions meant the Center was invisible to prospects searching within crucial neighboring counties.
Our PPC Strategy
Conversion Tracking & Hierarchy
We rebuilt the tracking infrastructure to prioritize actions that drive revenue.
- Primary Conversion Actions (High Intent):
- Calls from Ad Extensions
- Contact Page Form Submissions
- Secondary Conversion Actions (Engagement):
- Chatbot Button Clicks
- Contact Us Page Visits
- Calls from Map Ads
- Physical Store Visits
Campaign Architecture & Segmentation
Blast Marketing Agency deployed a hybrid campaign model to capture demand at every stage of the funnel:
- Standard Search: We maintained high control over service-specific intent, such as “Corporate Event Spaces NYC”.
- Performance Max (PMX): We utilized AI-driven reach across the Google ecosystem to find new audiences in high-value areas like Westchester, Bergen, and Essex counties.
Keyword & Extension Strategy
We shifted the focus from general keywords to service intent. By organizing ad groups by venue type (e.g., “recording studio”, “Trade Show Event Venues”), we increased the Quality Score and relevance of every ad served.
Account Quality Check (QC) & Audit
Prior to scaling, our team performed a rigorous technical audit. We verified the journey from “Ad Click → Contact” to ensure no leads were lost to broken forms or non-responsive mobile buttons.
We also implemented a “trust-forward” headline strategy, reinforcing our client’s authority in the NYC event space directly within the search results.
Implementation & Results
The results of the Blast Marketing Agency strategy were immediate and transformative. By comparing the period of Nov 1 – Dec 31, 2025, against the previous timeframe, the data reflects a massive shift in efficiency.
1. Campaign-Level Wins
- Total Conversions: Increased by 45%, jumping from 133 to 240 total conversions.
- Cost Efficiency: The average Cost per Conversion plummeted from $102.86 to $63.59 (a 18% reduction).
- CPC Optimization: Average Cost-Per-Click (CPC) decreased by 32.70%, allowing the client’s budget to go much further.
2. Ad Group & Location Highlights
- Our “Service-First” approach saw specific ad groups explode in performance.
- The “Corporate Event Spaces NYC” ad group alone saw a 26% increase in conversions.
- Regionally, our targeted location strategy paid off, with a 400% conversion increase in Essex County and a 100% increase in Bergen County, proving that our localized PPC approach effectively captured out-of-city planners.
| Metric | Before (Blast Marketing) | After (Blast Marketing) | Change (%) |
|---|---|---|---|
| Total Conversions | 133.00 | 240.00 | +80.45% |
| Cost / Conversion | $102.86 | $63.59 | -38.18% |
| Avg. CPC | $3.18 | $2.14 | -32.70% |
Performance Results Analysis
- The data confirms that the structural transition to a service-first hierarchy was the primary driver of success.
- By intentionally repeating conversion prompts and optimizing for high-intent mobile users, we successfully moved prospects from “interest” to “intent” with zero friction.
- Our client is now receiving a dramatic increase in the quality and quantity of high-value inbound leads and is now positioned with a scalable foundation to increase bookings and revenue quarter-over-quarter and year-over-year.
Is your Google Ads account looking dated or failing to capture mobile-first leads? Blast Marketing Agency can rebuild your presence into a conversion-focused, fast-growing engine.